Rena Klingenberg is, in my opinion, the best writer and marketing expert about the jewelry business on Internet. Her ebooks are fantastic and this is definitely a must for every jewelry artist. Being a jewelry artist herself, Rena knows the highs and lows of this business by her own experience. She has written more than 400 (!!!!!) articles on her amazing site, Jewelry Business Success Tips, which was a revelation for me when I entered the world of Internet selling!!!
I’ve tried every tip and advise Rena offers in her articles and they ALL worked just as she said they would! Her ebooks are easy to read and offer many, many effective solutions to overcome all obstacles you may find in your way to build your home-based jewelry emporium!!! The first book, “Ultimate Guide
to Your Profitable Jewelry Booth”, covers EVERYTHING you need to know to sell out at every show!

Here’s an extract of what you can find in the book, in Rena’s words:
“ When I’m shopping, I personally am one of the customers who are too shy to ask about the prices on items that don’t have visible price tags. Artists of all kinds of handcrafts have lost sales to me because I didn’t see any price tags and didn’t feel comfortable asking about their prices.
I put visible price tags on all my jewelry. I usually work my booth alone, and the more information I make accessible to my customers, the greater my chance of making sales to them.
Sometimes I’m in a swarm of customers asking questions and making purchases, and someone on the fringes wondering whether they can afford a particular pair of earrings wouldn’t bother to wait to find out while I’m closing other sales and packaging other customers’ jewelry.
But with visible pricing, customers know immediately whether they can afford the piece, so I won’t lose their business to another jewelry vendor if they’d like to purchase it.
Also, this way I don’t have to try to remember my prices for each piece! I’m not a numbers-oriented person, and I do best if I make the numbers-work as simple as possible for myself.“
This is SO TRUE!!!! As you can see, in just a few paragraphs Rena has described what I’m sure has happened to all of you- and be sure it happened to me too! I used to think it was very “uncool” to show tag prices everywhere but since I started putting tag prices on everything my booth sales increased dramatically!!! In this text you can see she shows both the psychology of the seller AND the buyer - and there is nothing more profitable for us than knowing what the hell do our customers think :)!!!
For more information about this book Click Here! If you click you will find testimonials from very established jewelers that have found Rena’s books as wonderful as I have!
Rena asked me to make a review of her new book, “Secrets of a
Handcrafted Jewelry Shopping Service” which covers the newest trend in jewelry business: personal shopper services. You don’t know what that is? Well, you better go and purchase this book now because as soon as the word is spread everybody will be doing this - and you don’t want to be the last to know!
This is mainly the way I work and definitely this is the most profitable and easiest way to make a living out of this business!

Another very useful extract that I’m sure will show how very useful this book is! Again, in Rena’s words:
“By operating as a jewelry shopping service, you’ll be selling directly to your clients at full retail prices, so you won’t be paying any booth fees, shop commissions, party hostess incentives, wholesale discounts, etc.
In fact, one of the best things about it is that you have very few sales-related expenses, because there’s no “middleman”. Nearly 100% of the proceeds go directly to your business.
And what’s more, many of your clients will be fairly big spenders. They’ll shop from you over and over again because they love your customized products, personal service, and the way you take their problems out of their hands – and they’re willing to pay quite well for it.“
This a jewelry artist dream business, isn’t it? Well, it is at your reach too! You will find my review at the end of the sales page if you Click Here!




Hi Carolina!
Thanks for the exerpts from Rina Klingenberg. I’ll have to check them out as a PDF collector! I am interested in your tutorial - tutorials? Are the Stick Earrings, The Display, AND the the God’s Eye Weave Tutorials $5.00? Please let me know, I’ve saved your site into my Juli/Crafts/Supplies/DVD’s & Books & will dig it out again if I don’t hear from you. Thanks! Juli